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Port Orange Observer Tuesday, Aug. 14, 2018 2 years ago

Florida Hospital announces rebranding

Also: Port Orange Stonewood plans big change
by: Wayne Grant Real Estate Editor

What’s in a name? Apparently, a lot, as Florida Hospital Central Florida Division will rename all of its facilities, including urgent care centers, hospices, medical plazas, employed physicians and hospitals throughout Volusia and Flagler counties by Jan. 2. The multimillion dollar expenditure has been budgeted over several years and there will be no financial impact on consumers, a spokeswoman said.

Adventist Health, the parent company of Florida Hospital, has 47 hospitals in nine states with about 80,000 employees, and the name change will be effective throughout the system.

The health system has not been sold, stressed David Ottati, division CEO, in an interview. The renaming will hopefull foster a more unified image and standard operations throughout the many entities operated by the health system. The change was announced to employees Aug. 14 and will become official Jan. 2.

The new name will be AdventHealth, followed by the name of the city.

Florida Hospital Memorial Medical Center will be AdventHealth Daytona Beach.

Florida Hospital Flagler will be AdventHealth Palm Coast.

The six Centra Care centers in Volusia and Flagler counties will be known as AdventHealth Centra Care.

Parkway Medical Plaza in Palm Coast will become AdventHealth Medical Plaza. All home health and hospices will be renamed AdventHealth Home Health and Advent Health Hospice.

In addition to changing the name, the company seeks to be consistent in health care delivery.

Ottati said as the organization has grown, some hospitals have been built, while others were purchased. The goal now is to share the best practices among all of the entities.

“Our goal is to have the same quality and services standards across all organizations,” Ottati said.

Also, the company wants the public to realize the health system much is more than just a hospital, and includes various outpatient centers. The common name will help people to realize they are being cared for one organization as they utilize the different facilities.

The name for Florida Hospital will be AdventHealth.

“We are a network of entities working together for a single purpose,” Ottati said.

Computer apps will be communized so patients can have access to medical records at any Florida Hospital location.

Signange will begin to change throughout the fall until the official changeover at the beginning of the year.

In other news, Ottati said the health system continue to grow with a $100 million addition to the hospital in Orange City to start in September. All rooms will be private, the emergency room will be expanded and there will be increased cardiac services.

Port Orange Stonewood announces big change


Port Orange Stonewood to change


The Stonewood Grill and Tavern at 1078 Dunlawton Ave. in Port Orange, a landmark for 15 years, will soon undergo a major makeover that will mark a new venture for the company and dining opportunity for residents.

The restaurant will close for a few weeks this fall and re-open as Coastal Grill and Raw Bar in November, according to Steve Papero, president and CEO of Stonewood Holdings LLC.

Fresh seafood and a raw bar will be offered as well as traditional seafood platters. The seafood theme is a departure for the company, which operates nine Stonewood restaurants and nine Peach Valley restaurants.

“We’re excited, optimistic” Papero said.

Papero said they will maintain the signature Stonewood offerings for their loyal regulars, such as steak. A smoker is a big part of the plans, with smoked fish and meat on the menu.

The tagline on the new logo is “fresh, local, social.” They plan buy both fish and vegetables locally, and offer an atmosphere that enables people to socialize. For example, the dining room will be a square, instead of the current L-shaped design. A wall will be removed in the bar area to accommodate the raw bar and will have a place to socialize.

Live entertainment will be available five days a week, and Papero and they will also have recorded “feel good” music from the 1970s and 1980s.

The restaurant will be open for lunch seven days a week. Currently, the restaurant is only open for dinner.

The outside of the restaurant will be redesigned with “coastal” colors.

Papero said the new restaurant will complement the many great restaurants in Port Orange

“This area is growing,” he said.

He has seen the seafood and raw bar restaurants as a trend throughout Florida.

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